How does a private brokerage continue to spread its wings in this challenging environment while many agents are moving on?

It is simple:

  • Start with an owner possessing advanced business education and successful track record with blue chip companies. 
  • Create a company with the philosophy that taking care of customers first will naturally make the business successful. 
  • Add agents with strong capabilities who are as fanatical about taking care of customers as we are.

    Our customers are frequently surprised by both the level of service and insight our company provides. For that reason, they refer their friends and family. It means Guidant Realty stays focused on serving our clients, not running marketing campaigns.

How do we deliver on our promise? 

  • Process Design - A strong process is repeatable and provides a consistent result. Our nicknamed "Blue Folder" system, makes sure you know what to expect and how we work as a team. Many years of process design reside within our team. 
  • Technology - We employ technology to greatly facilitate the search and dredge up data you probably did not know was available, right down to the nitty-gritty on that home that caught your eye. Call us early and we will support you with a stream of data on your neighborhood (to sell) or that preferred neighborhood (to buy), to help decide when the time is right to go to market. We come from the technology sector - we know how to do it. 
  • Marketing - For sellers, our environment no longer supports "put it on MLS and it will sell." While important, the right price is not enough. We employ a diverse set of tools designed to greatly improve your chances of connecting with a potential buyer. It is unrealistic to expect to convert a prospect who the home does not fit, however it is unforgivable to miscommunicate with the one who it does. Our team has experience in complete product marketing campaigns that comes with an insight and creativity often missed in a mature industry like ours. 
  • Negotiations - Every situation is different. We will review your situation, add the perspective of your personal goals, and create an approach that fits your style and needs. Experience in our company reaches as high as $3 Billion (yes, that was a "B") in stand-alone deals. 
  • Contracts - We find that much of our industry spends the majority of its time trying to find a home and "Make a deal". Making the right deal is far more important. Once your signature is dry, it is extremely difficult to change the terms. More importantly, do you or your representation know what those detailed terms are and protect your interests all they way through to close of escrow? With contracts experience on individual deals as high as $400 Million and continued training specific to real estate, we will make the right deal and protect you to the end. 
  • Our Ears - We keep them clean and use them regularly! What we know simply does not matter if we do not take the time to get to know your preferences, goals, and critical factors. While there are always similarities to leverage and provide insight, every transaction is unique. We view ourselves as consultants and every consultant must listen extensively before creating a plan. It is how we create a team between the agent and the client that is positioned for success - your success, whatever your situation. With all the capabilities in the world, we would not receive the deepest trust that our client's referral represents, without using our ears to your benefit each and every day.

Guidant Realty would sincerely appreciate the opportunity to show you why we think we are different. Information is free, and to be honest, we will "talk shop" with anyone who cares to listen!

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